CTR is an acronym that stands for Click Through Rate. This calculator is designed to give the ACTR, (Advertising CTR), the rate-percentage on page views vs. the click throughs of a given advertisement. From an advertiser's perspective, CTR is a useful way to determine the effectiveness of a given ad. What is a good conversion rate for email marketing? The answer: it depends. Your metrics will vary based on your business, your audience, and what strategies you put in place. To help you benchmark your performance, Klaviyo reviewed the email performance of more than 18,000 customers, across 13 different industries, during the full 2018 In this case, I would want to determine the click-through rate. If my Facebook ad earned 100,000 impressions, and 3,500 of those people clicked my ad to visit my website, that makes my click-through rate 3.5%. Not too bad! Now, say I want to know that how many people became email newsletter subscribers from the ones who clicked my Facebook ad.